Framework Advisers

For Denver roofing & painting contractors

Stop being the sales department.

I build your sales process, hire your reps and manage them until sales runs without you. You get your evenings back. The business keeps growing.

Book a 30-Minute Call

Rather talk now? 720-383-4677

Sound familiar?

You built the business by being its best salesperson.

Now that's the thing holding it back.

Every estimate still runs through you.

You hired a salesperson once and it didn't stick.

Sales slow down the minute you take a week off.

No time to build a team while you're out selling.

I fix that by building the sales team with you and running it until it works.

The 90-day build

I don't hand you a binder.

I step in as your fractional head of sales. I build the system, hire the people and run the weekly sales meeting until it runs without you.

Days 1–30

Build

Sales process and pipeline
Scripts and follow-up system
KPIs and scorecard
A pay plan that attracts good reps

Days 31–90

Hire and train

Recruit and interview reps
Onboard and ride along
Weekly sales meetings
Coaching on real appointments

Month 4 and on

Hand it off

Add sales capacity
Develop a leader inside your team
Document the playbook
You step back for good

Drew Brogden

Founder, Framework Advisers · Denver, CO

Former painting franchise owner
Brand Champion award and several company records
Customer satisfaction scores in the 90s
11+ years advising small business owners

Why me

I've been the owner in that seat.

I ran a painting franchise, and every season I had to build my entire sales team from scratch out of first-time college students with zero experience. That meant scripts, training, ride-alongs and weekly coaching. It worked well enough to set company records.

Since then I've spent 11+ years helping small business owners grow, hire and get out of the day-to-day. Now I'm in Denver, doing it for local contractors.

What clients say

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Client Name · Owner, Company Name

How it works

Three steps. No long contract.

Step 1

A 30-minute call

We talk through how sales works today. If I'm not the right fit, I'll tell you.

Step 2

A sales diagnostic

We dig into your leads, close rate, follow-up and where your time goes. You get a one-page summary either way.

Step 3

90 days, then month-to-month

You stay because it's working, not because you're locked in.

What we track

We set your baseline in week one, then measure these every week.

Owner hours on sales

Lead to appointment

Appointment to close

Follow-up speed

Sales per rep

Pipeline value

Rep activity

Margin per sale

Questions owners ask

Do I need to have a salesperson already?

No. Many of the owners I work with are still doing all the selling. Part of the work is hiring your first rep the right way.

Do you generate leads?

No. I help you close more of the leads you already have and build the team to handle them. If you're short on leads, I'll tell you that on the first call.

How much of my time does it take?

A weekly sales meeting plus your input on hiring decisions. The point is to take time off your plate, not add to it.

Are you local?

Yes. I'm based in Denver and work with contractors in person, including interviews, ride-alongs and team meetings.

Find out where your sales are getting stuck.

Book a 30-minute call. No pitch unless it's a fit.